LED backlight LCD televisions now dominate the market, with their larger, decidedly more expensive screens. 100-inch 4K LCD televisions are typically priced at 600,000 yuan (approx. US$90,000) per unit.

The laser television launched by Hisense, achieving what the world hasn't achieved with 217 patented technologies, outstanding optical engines, high-resolution lens and high-precision manufacturing processes, delivers lightness and color saturation achieving or surpassing those of LCD TVs.

The Hisense television is priced at just over US$10,000 per unit, 1/10 the sales price of LCD TVs with same size screens. The 4K LCOS laser projector rolled out earlier by Japan-based Sony are priced at US$50,000 per unit.

Hisense Group global vice president Lin Lan said in a speech that "the ultimate goal of technologies is to recreate cost advantages." Making it possible for every family to afford a home cinema is the company's dream and strategy for Hisense to take a leading position among television makers. Once the dream is achieved, Hisense expects to become the undisputed leader in the world's color TV market.