Farnborough Airshow is the world’s premier commercial and military trade event. Ouno’s brief was to present GKN’s innovative technologies in a standout way that builds on the established trade show format.

Ouno featured a large model of a jet engine inside a purpose-built case, with the transparent touch screen placed between the viewers and the model to create a holographic effect interface. Ouno then designed and developed interactive HD content to enable lucrative commercial presentations to be made during the trade show, while also reinforcing the high tech theme of the GKN pavilion.

Ouno turned to Pro Display to explore its latest transparent screen technologies, ultimately deciding on a 65-inch transparent HD LCD display. This screen was teamed with Pro Display’s infrared multi-touch frame, offering six simultaneous touch points and an effortless, rapid touch response.

The resulting interactive transparent LCD display quite literally adds an extra dimension to the product reveal by attracting and engaging audiences in a way that traditional displays cannot. With transparent LCDs, black pixels block light and white pixels are completely transparent, with the full range of semi-transparent RGB colours in between. This means that content can be designed to not only explain technical details of the jet engine, but also to hide and reveal its components at key moments in the presentation.

And when not being used for commercial demonstrations, the transparent LCD reverts to a holographic animated presentation of the engine’s features and benefits.

Adrian Broadway, Director of Ouno Creative, says, “Ouno always strives to push boundaries for our clients, to create interactions that are genuinely engaging and new. We believe that using Pro Display’s interactive transparent LCD screen to demonstrate GKN’s range of engine products and capabilities was a fantastic addition to our plan to deliver a truly interactive and engaging pavilion experience for GKN Aerospace. Transparent touch screens give us so many creative options, and we’re looking forward to exploring them further.”

Ben Kershaw, Sales Manager at Pro Display, adds, “Transparent displays are fast becoming a favourite with our customers. Transparent LCD screens combine perfectly with our infrared touch frames, creating the solution that Ouno delivered for GKN. We’ve also added transparent OLED displays to our range, joining our transparent LCD and rear projection screens, and all these have interactive multi-touch options.”