Through brand licensing, Sharp currently is supplying the flagship “Aquos” brand to Slovakia TV and Hisense in the European and American markets.

However, after investing in Sharp, Hon Hai believes that they can reduce costs through Hon Hai’s global sales network and component procurement, and maintain the profitability of Sharp’s television operations. Currently Sharp is planning to commence operations in September.

Sharp’s new President Dai Cheng-wu on August 24 publicly described his current vision for the reconstruction of Sharp. He stated that in order to achieve an early transfer of surplus, Sharp will implement thirteen reform projects with profitability as the primary goal.

According to Sharp’s earning report (on April 6), in the first quarter of the 2016 fiscal year, their consumer electronics operations revenue fell by 24.1% to 153.2 billion Yen. The main reason for this drop was a decline in LCD TV and mobile phone revenue. The LCD TV sales volume slid 29% from the same quarter last year to one million units.

(TR/ Phil Sweeney)