Panasonic India entered India's smartphone market in 2013. Since then, drawing on the strengths cultivated over the years through its home appliances business, Panasonic has introduced a wide range of products that offer superior usability. New smartphone functions are developed every day and will continue to evolve, however, users only use a specific group of functions day-to-day. Panasonic India developed the new software, "Arbo," with easy (single-hand), quick (up to 3 actions) operation as the concept.

More specifically, using AI, the software will analyze user's behavior based on time and location. Then, according to the time or location, it will automatically display and make suggestions on screen.

In addition, it features a user interface that displays icons in a circular, radial fashion, enabling single-handed, intuitive operation (patent pending design).