TrendForce reveals that global shipments of VR devices, including PC-based VR, console-based VR and standalone VR, recorded 3.65 million units in 2017, and will reach 4.65 million units in 2018, a YoY growth of 27.4%. “Sony's strategy this year continues to focus on console-based VR market, with the shipments estimated at 2 million units thanks to loyal users of PS4 and the Christmas sales,” says Jason Tsai, an analyst of TrendForce.

On the other hand, Oculus has not released its high-end standalone VR device--Santa Cruz, but has entered the Chinese market with Oculus Go via cooperation with Xiaomi. For the whole year of 2018, TrendForce estimates that the shipments of Oculus will come to 900,000 units.

With regard to HTC, who has launched Vive Focus and Vive Pro successively, its shipment is estimated at around 600,000 units. The brand will only have limited growth due to competition with Xiaomi in the Chinese market. The shipment of another VR device, Windows Mixed Reality Headset, may decline to 150,000 units while most of its partners have turned a conservative attitude towards the VR market.

When Sony continues to exclusively focus on the console-based VR for gaming market, Oculus and HTC have emerged to be major players in VR market. HTC launched new products ahead of Oculus to take the lead in market, but Oculus Go then allowed Oculus to catch up, especially after Oculus’s cooperation with Xiaomi. The products are now branded with Xiaomi, produced by Xiaomi, and connected to the platform of Xiaomi, who has been actively assisting Oculus in increasing the shares in the Chinese market.

In addition, other Chinese branded companies may follow suit and join the camp of Oculus like Xiaomi. This would bring greater pressure to HTC, and make it easier for Oculus to go through the development of its high-end model--Santa Cruz. Tsai believes that Oculus would schedule the launch of Santa Cruz at the end of this year or even early next year, further pushing the company's shipments to 1.3 million units in 2019.