HTC M8 has new duo camera technology that delivers creative, professional-looking photos and amazing effects, and HTC BoomSound again sets new standards for audio quality on a smartphone.

Peter Chou, CEO, HTC said: “In 2013 we introduced the best smartphone in the world, but we never stopped challenging ourselves and the status quo in this category. As pioneers in mobile innovation, we continue to design and build devices that will dazzle, inspire and transform the smartphone industry. Today I’m proud to launch the most stunning, intuitive and advanced handset that the industry has seen to date, the new HTC One (M8).”

Achieving another breakthrough in design and quality with the new HTC One (M8), the phone's body has been re-crafted to create an even more stunning yet approachable look. The beautiful, durable, high quality metal unibody flows right up to the 5-inch, full HD (1080p) display, tapering to thinner edges, with softer curves for a smooth, more natural grip.

Supported by the Qualcomm Snapdragon 801 processor with 2.3 GHz quad-core Krait CPUs and fully integrated 4G LTE, and running Android 4.4, KitKat, the latest version of the Android OS, the new HTC One (M8) features the all-new HTC Sense 6, available on the device and as an upgrade from the Google Play store2. Completely redesigned with a cleaner, more striking visual style, HTC Sense 6 features bold, customisable colour themes and delivers a more intuitive, personalised user experience.

For those who prefer the stock Android experience, the HTC One (M8) Google Play edition will be available for pre-order from today and for purchase on the Google Play store in the coming weeks.

The new HTC One (M8) brings a totally different dimension to mobile imaging by combining the world's first smartphone with a Duo Camera that features HTC's innovative HTC UltraPixel module, a dual flash and full 1080p HD video recording, producing incredible images in all lighting conditions and rich, high-quality video. A 5-MP wide-angle front facing camera also captures superior selfies with ease.

The Duo Camera boasts a depth sensor in addition to the main HTC UltraPixel module, capturing detailed depth information from a scene and enabling a range of beautiful and creative effects that allow you to do more with your images than ever before.

The advanced camera technology also works behind-the-scenes capturing images right from launch, so that when the shutter is activated, the sharpest possible image is instantly displayed. The camera autofocus operates at a speed of 300mseconds, producing beautifully crisp images of split-second action and when the flash is required, the intelligent LED Dual Flash automatically selects the exact colour tone and light intensity for more natural skin tones and a professional-looking shot.

With so much scope to create exciting imagery, Gallery organization has also been a priority for the designers of HTC Sense, who have introduced Image match, a visual search tool that intuitively moves all the photos containing a particular subject into one album.

Finally the new HTC One (M8) has also integrated Slow Motion mode, which lets you shoot HD slo-mo video and then edit that video so you can slow down the action at the part you want – perfect for adding drama or for highlighting a moment.

With the original HTC One (M7), HTC optimised power consumption so that you could get the most out of your phone. The new HTC One (M8) takes this to a whole new level making the battery power last 40 percent longer. Whilst normal power saving mode delivers a great experience, also included an Extreme power saving mode that makes your battery last even longer. Fully charged it will deliver 14 day-worth of battery power, whilst still allowing you to receive calls, texts and emails – perfect for when you are travelling.

Activated either manually or automatically, it delivers 60 hours of extra standby time at 20 percent power, 30 hours at 10 percent power and 15 hours at 5 percent power so, whether you are out late at night or hiking in the mountains, you never have to worry about running out of battery again.

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