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Mobile Commerce shows Growth Potential in Taiwan despite Continuing Concerns over Security

By MIC
Published: Jul 13,2015

Online shopping sites have been contributing the lion's share of global e-commerce revenues, but with the growing prevalence of mobile devices, mobile commerce is anticipated to gain more ground.


"Over the years, due to the rise of mobile commerce, nearly 70% of online users spent more on mobile shopping than traditional online shopping. This has proven that the importance of mobile ecommerce is rising fast," says Rosa Chang, industry analyst with MIC (Market Intelligence & Consulting Institute), a Taipei-based ICT research institute.

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In a recent survey conducted by MIC, the number of respondents who experienced mobile shopping in Taiwan grew from 43.7% to 62.5% at the end of 2014 in comparison to the start of the year, while 61.5% of them are positive about mobile shopping the future. Top 3 favorable factors of mobile shoppers include "shopping anywhere anytime," "easier and more convenient shopping process," and "cheaper than online shopping sites."


Ubiquinomics, a word to describe the economics that is generated from ubiquitous nature of mobile shopping, is one of the reasons that mobile users do mobile shopping on mobile devices. Compared to online shopping sites, mobile shopping is more flexible as mobile users can do mobile shopping anywhere anytime.


Amid the increasing popularity of ubiquinomics, having mobile-friendly shopping experience to immediately meet the needs of consumers is one of the reasons that consumers choose to do mobile shopping on mobile devices.


Meanwhile, the top 3 detrimental factors to affect mobile users' willingness to conduct mobile purchases were also identified in the report, which included "browsing websites on mobile devices is relatively inconvenient," "security concerns about mobile transactions," and "screens of mobile devices are too small."


"Those three detrimental factors were also found in the similar survey done at the start of 2014, which shows that mobile users still worry over security concerns over security issues," says Chang.



Figure 1
Figure 1

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