IDEAS conducts an online research of “Technological innovation power” aiming at 14 service sectors, 1000 brand service companies and 10,000 customers and finds out that top-10 brand companies have moved cross to new market for the first time including catering, dressing, dwelling, transportation, education and entertainment in order to respond the changing customers’ behavior.

Moreover, all service sectors started to apply for new digital technology and the e-commerence, global hotels, hosing agency, high-speed transportation, Western-style fast food and coffee shop chains grew most noticeably among them.

III pointed out that Taiwan’s service industry could create interactive experience of touch-screen, through integrating physical with virtual paths by strategical Omni-channel service and raising the service quality as well as brand value by cross-carrier and social media, to grasp the profit model of new styled services.