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ASUS Announces the Availability of ZenFone 2 in Southeast Asia

Published: Apr 21,2015

ASUS CEO Jerry Shen today announced the availability of ZenFone 2 in Southeast Asia at the Experience 2Morrow press event in Jakarta, Indonesia. The event began with a riveting opening show featuring dancers performing alongside interactive animations on a large, projection-mapped display, followed by the introduction of Zenny¬, the whimsical new ZenFone mascot.

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The highly-anticipated ZenFone 2 builds on the enthusiastic reception and success of the first-generation ZenFone in Indonesia and all of Southeast Asia, and features a stunning new Zen-inspired design, uncompromising performance, and a premium user experience to bring a new level of empowering luxury to consumers.

"We are very excited to bring ZenFone 2 to consumers in Southeast Asia," said Mr. Shen. "ASUS believes that the best technology should be used by a mass audience, and we have drawn on our considerable engineering expertise to create this empowering luxury for everyone to enjoy."

Intel President and General Manager in the Asia-Pacific and Japan region, Robby Swinnen joined Mr. Shen onstage in celebration of the long-term partnership between the two companies.

“Intel is showing velocity across the full spectrum of mobility, and being chosen by ASUS for ZenFone is strong evidence of our progress”, said Mr. Swinnen. “We are proud that our long standing partnership with ASUS is delivering innovation again. With the ZenFone 2, ASUS is giving consumers a great mobile experience in a sleek form factor, combining the 64-bit Intel Atom processor with Intel’s LTE-Advanced Intel XMM 7260 solution.”

Also making an appearance at the event was renowned digital artist and Instagram sensation, Robert Jahns, who spoke about his experience using the ZenFone 2 PixelMaster camera and shared some of the incredible images he captured with it. Mr. Jahns also endorsed See What Others Can't See, a global photography campaign designed to showcase the advantages of the ZenFone 2 PixelMaster camera technology.

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