“With the ZenFone series, we have always been committed to enabling the best mobile photography experiences and empowering consumers to capture every precious moment of their lives and easily share them with their loved ones,” said Chairman Jonney Shih. “We are very excited to announce the availability of the ZenFone 4 family.”

Vice President and President of Qualcomm Taiwan ST Liew showed his support for the strong relationship between ASUS and Qualcomm Technologies, Inc. On stage, he said “It is a pleasure to work with ASUS on the launch of their ZenFone 4 family of smartphones. ZenFone 4 Pro utilizes the latest premium-tier Qualcomm Snapdragon 835 Mobile Platform which is engineered to support superior user experiences in power efficiency, cutting-edge camera capabilities, and blazing-fast connectivity.”

Joining Shih on-stage to endorse the new smartphone line was South Korean pop sensation Gong Yoo. The We Love Photo press event marked his debut as the new ASUS brand ambassador for the ZenFone 4 family. During an interview onstage, Gong Yoo discussed his experience with the new ZenFone 4 lineup and his expectations for the partnership with ASUS.

“ASUS has created a very exciting and innovative lineup of smartphones with ZenFone 4. Working on the first two commercials launched today, you can really see the unique benefits of each model based on their different story lines. I believe ASUS will continue to break boundaries in the smartphone industry, and I am very excited to discover the new possibilities we can create together.” Gong Yoo said.

The smartphones announced on stage, including ZenFone 4 Max Pro which is designed to be the perfect all-day photography companion and showcased in the demo area, will be launched first in Asia and then extended to other markets worldwide.