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Toys Are The New Market for Bluetooth IC

Published: Dec 23,2013

Toys may be the new market for all the bluetooth IC firms, which is a growing market based on remarks from market watcher. There are more and more toys that can be paired with smartphone and tablet, either function with optical-sonic control or touch controller IC.

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Hasbro Inc., the world second largest toys maker of the US, has released a new lineup of Furby with more expressive LCD eyes, a wider range of motions, even its own iOS app, and the ability to adapt its personality in reaction to users' behavior.

Moreover, the lastest verson of Furby has a brand new iOS app, called Furby BOOM, with many new features that mainly focus on pairing with smartphone or tablet.

ISSC Tech Chairman Wu Guang-yi said that toys paired with bluetooth, and reacted with smarphone through Apps, data even can go on could computing in 2013, which is a growing market trend. Especially, 30 to 40 new toys that embedded with bluetooh IC were released on Thanksgiving week. He convinced that toys will be a new market for bluetooth IC.

The need of bluetooth IC is bullish in 2014, Sonix Tech, Generalplus both are benefit from this tendency. “COMAIR”, a kind of voice IC from Generalplus is used in great amount by the voice control toys from Hasbro Inc, while “Tone Detection” from Sonix Tech also received orders from the US, Europe, Japan, and Emerging market.

Ways to play the remote control toys are various, including toys to toys, toys to Apps, etc. All kinds of sensors, touch controller IC, and 2.4G wireless technology, all have unlimited potential, According to Sonix Tech.

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