“Smartphones, tablets, and interactive displays have formed the concept multisreen networking, however, with high speed internet, sensor sysytem, and connection of moblie devices that created the so-called smart life,” said Cho Shih-chao, Vice Minister of the Ministry of Economic Affairs. “i guang Xinyi App gives shoppers a better shopping experience.”

“i guang Xinyi” is an App that combines Augmented Reality (AR), Open Data, Smart Analysis, and Near Field Communication (NFC). However, NFC is common seen in prepaid cards like Easycard, or access control, now it has been applied to offering timely shopping tips for shoppers.

For NFC part, shoppers who possess smartphones with the spec of NFC can read the NFC stickers in Uni-Hankyu Department Store or nearby stores that have it. Owing to NFC, shoppers can easily read all the latest discount information from the NFC stickers.

Not only does NFC draw attention from shoppers, “My Wall” is a smart sensor wall that can be connected with shoppers' mobile devices, which provides shopping tips on it.