In recent years, Google have observed the mobile devices and network usage trends in Taiwan, estimates that Taiwan's smartphone penetration will reach 67% and tablet devices will also reach 31% in 2014, meaning that for every three people hold two smartphones, while at least one person holding tablet device , on behalf of all people of Taiwan have entered the era of smart mobile.

With the popularity of smart mobile devices and mobile Internet raises, users will change their behavior in terms of the traditional usage, as well as the way of finding information and demand patterns.

Google said that internet browsing in PC is more passive, but in the mobile Internet users will be interested in active search of personal information, and the proportion of watching video will be increased, but can not stand to wait the information provided by others.

Therefore , Taiwan Google believes that will change the model of digital marketing under this trend. It is important to put mobile device into the marketing aspect, with audio, video, interactive , and even for the contents should custom for mobile, and make well use of social networking resources , will be the focus of future digital marketing.

For the future development of digital marketing , Google will set up a DigiCamp for digital marketing in Taiwan , assisting brands to enhance the ability of digital marketing.