Apacer ‘s " H.O.R.S.E " Strategy is for Hope, Opportunity, Requirement, Share and Experience. Hope, on behalf of that Apacer will integrate R&D and partners to deliver innovative solutions, use global sales network to grab a winning opportunity in the rapidly changing industry.

Opportunity, means that base on the difference of global market demands, to provide customers a complete and diverse product and service, includes industrial automation, cloud storage, mobile peripherals, wireless applications and the sensory experience.

Requirement, stand for that Apacer is going to develop the ability of customer understanding, provide customized products and services, get ahead of the market.

Share, refers that Apacer will launch a variety of mobile storage products, enabling easier sharing of digital storage.

Experience, means that by using digital storage products can prevent the limitation of the size and location of the transmission of files, let consumers to enjoy the full diversity of the digital experience.

Apacer general manager Zhang Jia Kun said that Memory industry should abandon traditional thinking , insight into industry trends in the potential customer needs through innovative thinking to provide a better user experience.

Zhang also pointed out that Apacer Technology will keep developing the industrial and consumer markets, introduce more unique and customized solutions to provide more convenient sharing of digital storage applications, as well as experience with sensing related products. According to the different conditions in each market and demand for global distribution, put appropriate R&D and marketing resources in, achieve "Access the Best Experience."