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Go Mobile, Do Selfie, Acer Declares Its New Goal

By Korbin Lan
Published: Apr 16,2014

TAIPEI, Taiwan - Acer held product launch with Chunghwa Telecom on Wednesday, released its new mid-end smartphone Liquid E3. New CEO Jason Chen demonstrated new product for the first time in Acer; Shih acted as brand ambassador, using their own mobile phones to do selfie with models on stage.

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Liquid E3 equipped with 4.7 inch display, dual sim card, MediaTek 1.2GHz quad-core processor, 2GB of memory and 16GB storage capacity, providing 13 million pixel main camera, 2MP front video camera, sells for NT$ 9900.

Jason Chen hosted the presentation first time in Acer, said that three months ago he took courage to Acer, now it is full of confidence.

After taking office, Jason Chen has reviewed the sales every week and every month. Although Acer's consolidated revenue in the first quarter decreased by 11 % compared to the previous quarter, but was better than the other two Asian competitors ( Lenovo and Asus ). After this presentation, Chen is going to Jakarta to promote new products, will travel to New York to announce the full new product line of Acer.

Shih said that Acer's sales has been a turnaround, this is a very important moment. He stressed: " Acer will not be absent in mobile era." Acer will actively push global mobile phone sales, introduce more new products.

Shih also expected that Acer’s mobile phone shipments to grow five times than last year, even reach ten times, should have to work hard to reach.

Although Acer is still rebuilding, but Shih said that since the Chinese New Year new members Joined, Acer has slowly started younger, will strive to train Jason Chen as chairman. His own term of office will expire in June this year.

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