In terms of the manufacturer, Japan Display is expected to lead the market this year, with 20 percent share, followed by Sharp at 17 percent, and AUO at 14 percent.

The 2013 automotive display market leader, Innolux, has decreased low-priced display shipments to the Chinese market in 2014 to improve profitability. The company is instead focusing on the high-end automotive monitor market in Europe and the United States to enhance profitability.

NPD DisplaySearch pointed that demand for automotive TFT LCD monitors is growing rapidly, as automakers add multiple monitors to the driver’s console. This trend is now expected to drive automotive TFT LCD monitor shipments to exceed 100 million in 2016, rather than in 2017, as previously forecast.

“Automotive monitors are increasingly becoming standard equipment in a wide variety of vehicles,”said Hiroshi Hayase, vice president of small/medium displays for NPD DisplaySearch.

“With more consumers focused on saving energy and driving safely, automotive TFT LCD monitors will continue to enjoy steady growth.”