Under the management policies of the "expansion of energy-related business" and "globalization," Fuji Electric are working on strengthening overseas business with the focus on the industrial infrastructure and power electronics business.

SMBE is a major manufacturer of low-voltage electrical switchgear and control gear solutions conducting business in Singapore, Malaysia, Indonesia and Australia. It has taken advantage of its strong relationships with design consulting and plant engineering firms to deliver many installations for datacenters, commercial facilities and industrial plant and factory equipment.

Fuji Tusco Co., Ltd. were established in Thailand last October for the purpose of strengthening the power transformation business and, in December, launched Fuji Electric Manufacturing (Thailand) Co., Ltd., a new factory mainly engaged in the production of power electronics devices as the core base of manufacturing in Asia.

The present acquisition is expected to allow Fuji Electric to make use of SMBE's resources to further expand the business in Asia. The following describes the specific approaches.

In addition to the distribution channels Fuji Electric have, SMBE's sales channels in the Asia-Pacific region and engineering capabilities will be utilized to increase the number of industrial plant and system projects that combine the company's low-voltage switchboards and our power electronics devices (such as uninterruptible power supplies systems (UPSs), inverters, motors, molded and other transformers and measuring instruments).

Licensing of Fuji Electric’s technology will make it possible to start producing medium-voltage switchboards, which can be combined with its merchandise for the development of new markets such as marine electrical equipment and offshore plants in the offshore sector.