Under ZTE’s M-ICT strategy, the company is committed to its mission to drive innovations in telecommunications, enterprise computing and consumer devices to help customers adapt and thrive in the era of intelligent, always-on connectivity.

The new ZTE slogan, “Tomorrow never waits”, reflects the company’s ongoing commitment to providing customers with access to technology solutions that will define the future.

The rounded design and lighter color of the new ZTE logo dovetails with the company’s new CGO philosophy (Cool – Green – Open), which will drive innovations that are dynamic, youthful and compelling to users, sustainable and environmentally responsible, as well as open-minded and collaborative.

“ZTE is evolving our operations in line with our broader M-ICT vision, which will help us deliver higher value to customers and drive the growth of our business,” said Shi Lirong, President and Chief Executive Officer of ZTE Corporation.

“Our new M-ICT strategy will open up a total addressable market of USD 3.5 trillion for ZTE, far bigger than the USD 350 billion telecommunications market.”

ZTE’s new CGO Laboratory, whose name is inspired by the core company philosophy, will also focus on innovations in emerging new technologies such as wireless charging for vehicles.

In September, the world’s first large-scale public bus service powered by wireless charging technology, developed by ZTE and Dongfeng Automobile Co., entered service. The technology, based on electromagnetic induction, is the world’s most advanced wireless-charging solution, offering a new alternative for charging electrical vehicles, in addition to the current practices of plug-in charging and battery replacements.

“At the heart of the new strategy is the move towards a new company culture,” Mr. Shi said. “In the coming months, our customers will see the new ZTE through the actions and projects of our employees.”