Integration with mobile devices, extended applications, and diverse solutions such as two-way, data-driven, cloud-based services become crucial to the goal of living smarter. These elements also offer enormous potential for the digital signage market. There are three trends in digital signage market, using digital signage to get the most out of big data and interacting digital signage empower Internet of Things (IoT), and extending software development creates new opportunities.

Digital Signage advanced monitoring and reporting software can generate complete statistics and charts, which give media owners a comprehensive understanding of out-of-home media. Moreover, media owners can reach their target audience and provide them valuable information or services at the right time, to the right place, and serving the right needs by integrating dynamic mobile data.

The concept of the “Internet of things in smart cities” has attracted increasing attention in recent years, paving the way of digital signage towards unlimited innovation in diverse industries.

Whether combined with mobile devices, RFID, augmented reality, somatosensory, facial recognition, or omni-channel technology, digital signage builds a bridge of communication between people and brands or even cities. Through the network connection, digital signage can integrate both physical and virtual components and serve as a powerful marketing channel.

With CAYIN powerful SDK (software development kit), digital signage can empower competitive advantages of each industry in the near future. Developing proprietary management tools via HTTP-based APIs and creating unique applications can also improve the efficiency of resource integration between vertical markets and take digital signage to the next level.