“The debuted M9+ completed our handset’s product line, which will meet different customers’ needs.” said Dong Jun-liang. Furthermore, he gave an interesting statistics by saying there are 60 percent of female among total HTC users. And the company will rely on word-of-mouth marketing strategy to promote the M9+.

The M9+ is powered by Helio X10 of MediaTek that features full 64-bit octa-core CPU with clock speeds up to 2.2GHz, and functions MediaTek CorePilot 2.0 technology for helio X10 high-performance and dual-channel 933MHz LPDDR3 memory.

Besides, M9 has gotten premium design with premium software: behaviour-detecting software and unrivalled dual-tone polished edge design, with Fingerprint Scan for additional security. All-metal body features polished edges that are ergonomically tapered to effortlessly fit users grip. Its unibody back is curved to achieve the streamlined look and feel of the iconic HTC One series smartphones.

The HTC One M9+ features a wide range of customisable options. With the built-in HTC Themes app that can change the look and feel of users’ phone using their favourite personal photo. Control everything from the shape and size of users’ icons, ring tone and even wallpaper of the phone.

Meanwhile, 20MP Duo Camera with uFocus and HTC Eye Experience software gives user unique effects and easy editing tools. UltraPixel front camera provides up to 300 percent more light capture than standard pixels, for great selfies in a wide variety of lighting. Plus, user can combine photos and videos with friends for footage from multiple points of view with the Zoe app.

What’s more, thanks to the HTC BoomSound with Dolby Audio, the M9+ recreates the 5.1 surround sound effect to deliver a cinematic experience: dialogue leveller keeps a constant volume so that user won’t have to manually adjust. A dynamic equaliser optimises the tone for any content, so that user can hear an incredibly rich audio space from both speakers as well as headphones.