ZenFone 2 is the flagship ASUS smartphone designed to be an empowering luxury for everyone to enjoy. A marvel of craftsmanship and engineering, ZenFone 2 features a 13MP camera with ASUS-exclusive PixelMaster camera technology, the brand-new ZenUI user interface, Dual-SIM, Dual-Active (DSDA) capability, and incredible performance that delivers a premium smartphone experience to users. ZenFone 2 is coming to market in the United States unlocked and contract-free, giving users freedom to enjoy the smartphone on the service provider of their choice.

“ZenFone 2 has been incredibly popular with consumers in Asia and Europe, and we are very excited to bring this empowering luxury to North America," said Mr. Shih. “Striking the perfect balance of beauty, functionality, and performance, ZenFone 2 embodies every aspect of the ASUS In Search of Incredible brand spirit to provide an unparalleled experience to users."

Aicha Evans, Intel Corporate Vice President and General Manager of the Communication and Devices Group, joined Mr. Shih onstage in celebration of the long-term partnership between the two companies.

“We are excited to support ASUS in bringing the popular ZenFone 2 to North America,” said Ms. Evans. “We are proud that our long-standing relationship with ASUS continues to deliver innovation. With the ZenFone 2, people will have a great mobile experience in an affordable and sleek form factor, enabled by the 64-bit Intel Atom processor together with Intel’s LTE-Advanced XMM 7260 modem for fast and reliable cellular speeds.”

Also making an appearance at the event was digital artist and Instagram sensation Robert Jahns, who endorsed the ZenFone 2 See What Others Can’t See photography campaign, a global campaign designed to showcase the advantages of ZenFone 2’s PixelMaster camera technology.