Tobii and MSI have reached a memorandum of understanding that describes the framework for cooperation between Tobii and MSI intended to stimulate the development of eye tracking in computer games, as well as to explore the possibility to launch gaming computers with integrated eye tracking to market.

“This concept notebook is only the beginning of our extensive partnership with Tobii - a partnership that will expand beyond hardware products and into the development of eye-tracking content and games,” said Eric Kuo, vice president of MSI.

“First-hand, we’ve seen the way eye-tracking creates a richer and more immersive experience and we fully believe it will have a profound impact on the future of gaming.”

The concept notebook is the first of other expected joint projects over the coming months as both companies are committed to the greater proliferation of eye-tracking in consumer’s everyday lives. The partnership also encourages other OEM’s, suppliers and game developers to get involved and contribute to the expansion of the eye-tracking ecosystem.

“Our partnership with MSI, following the announcements of the SteelSeries Sentry, Assassin’s Creed Rogue and theHunter: Primal, shows the power of eye-tracking and the strong trajectory it has in gaming,” said Oscar Werner, president of Tobii Tech.

“The adoption of eye-tracking in the consumer market is still in its early stages and we are investing in technology, partnerships and the software ecosystem to reach our long-term goal of taking eye-tracking into mainstream computers. This partnership solidifies this trend.”