The event opened with an exhilarating performance featuring flying drummers, after which Mr. Shih took the stage along with ASUS Design Center Director, Jen Chuang, to make the announcements.

“We are very excited to bring our latest ZenFone models and all-new ZenPad Series to the Indian market,” said Mr. Shih. “These brand-new innovations are each an empowering luxury that strikes the perfect balance of beauty, functionality and performance, and offers Indian consumers a premium user experience tailored to their individual mobile needs.”

ZenFone 2 Deluxe introduces a new multifaceted polygonal design aesthetic to the ZenFone 2, offering beauty and power in abundance. ZenFone 2 Laser also includes laser auto-focus technology in its 13MP PixelMaster camera for clear, near-instant shots. ZenFone Selfie is the ultimate choice for selfies, with its twin 13MP PixelMaster cameras and a dual-color, dual-LED Real Tone flash at both front and rear. The incredible capabilities of ZenFone Selfie were demonstrated by Bollywood star Sonakshi Sinha, who appeared on stage for a group selfie with members of the audience.

Mr. Shih also unveiled ZenFone Max, the latest addition to the hugely-successful ZenFone family. ZenFone Max features an ultra-high-capacity battery for incredible battery life, plus a 13MP PixelMaster camera with laser auto-focus for near-instant focusing and exceptional clarity.

ZenPad 7.0 and ZenPad 8.0 are premium 7-inch and 8-inch tablets that combine refined styling, incredible entertainment capabilities with rich and vivid visual experience, and are the world’s first tablets to offer customizable functionality, as well as being the world’s first tablets to integrate DTS-HD Premium Sound for the ultimate sound experience.