"Based on the results of a survey conducted in the first half of 2015, we found that 72.9% of online users watch videos on mobile devices at least once a week," says Chien. "Most popular video apps are Youtube (80%), followed by Facebook (34.8%), mobile browser (22.7%), PP Stream (14.3%), Tudou (11.2%), and others (<10%)."

The survey further finds that the top five online video genres watched using mobile devices are: "music video (27.6%)", "Korean drama (23.2%)", "news (19.4%)", "variety shows (19.3%)", and "Taiwan drama/idol drama (18.9%)".

In terms of gender differences, female respondents spent more time watching "Korean drama (34.5%)", "music videos (28.6%)", and "Taiwan drama/idol drama (22.7%)" on their mobile devices, while male respondents prefer watching "news (25.1%)", "lifestyle (19.9%)", and "Western movies (18.9)".

The survey was conducted in the end of February 2015. A total of 2,428 effective samples were collected with a confidence interval of 95% and the allowable sampling error within 1.99%.