Not to mention Apple has done. Samsung has adopted self-developed processor Exynos comprehensively from the beginning of Galaxy S6; LG is going to release G5, which might use its own NUCLUN 2 processor, a quad-core Cortex-A72 cpu using 16nm FinFET process.

Besides, Huawei will announce its new smartphone in October, which is going to be equipped with Hisilicon’s Kirin 950 cpu, a 16nm mobile processor. Hisilicon’ is Huawei’s subsidiary, an Chinese chip design company.

It seems like that the global leading smartphone companies decide to use self-developed processor to make brand name products to have greatest efficiency and using experiments. This is indeed a good idea for making its mark, but it all about meeting consumer’s demand or not.

On the other hand, it is a huge challenge for phone makers to turn the cost of producing self-developed chips into profit.

One thing for sure is that the high-end smartphones will not look the same in specification, will be more and more diversity.

In the aspect of processor providers, such as Qualcomm and MediaTek, to lost their high-end products business should be a matter of time, but the low-end market can still be very profitable, just nothing likes past.