“We are very excited to bring our latest ZenFone models to the Latin American market,” said Mr. Shen. “They offer Latin American consumers empowering luxury with perfectly-balanced beauty, functionality and performance, together with a premium user experience that can be tailored to the individual needs of mobile users.”

ZenFone 2 Deluxe Special Edition, a brand-new addition to the hugely-successful ZenFone family. This exciting model features two exclusive color options and is equipped with 4GB of RAM, an incredible 256GB of internal storage, plus an exclusive pre-loaded version of the Asphalt 8 racing game.

The new Zenny Worldz game app was also announced at the event. Available in English, Portuguese and Spanish, this fun-packed game features four levels — based on the four key ZenFone features of fast charging, design and color options, performance and PixelMaster low light model.