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Asus Eyes 5% Smartphone Market Share of India
By Vincent Wang
Published: Sep 14,2015
(source:Asus India)
TAIPEI, Taiwan — The importance of India is beyond all doubt, especially regarding the smartphone market. Asus last week moved forward the release date of ZenFone Laser in India and said it aims to secure a 5 percent smartphone market share in that nation 2016. The company has sold more than 1.6 million units of its ZenFone series since it penetrated into the Indian smartphone market in July last year, which secured a 2 percent share.
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“Asus aims to sell 3 million handsets in India this year and achieve a 5 percent market share in the nation next year,” Asustek India managing director Peter Chang said on September 8.
Nevertheless, Asus received more than 30,000 pre-orders for the ZenFone Laser in India after the phone was unveiled last month, Peter Chang said.
Meanwhile, ASUS Chairperson Jonney Shih revealed details of the company’s latest innovations in mobile, wearable and home computing technology, plus the latest gaming innovations from ASUS Republic of Gamers (ROG), in a pre-IFA 2015 press event held at the Bolle Meierei, in Berlin, Germany.
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