The US company used MediaTek’s chips for its Fire tablet series, including the Fire HD 6, Fire HD 7 and Fire HD Kids Edition tablets.

However, the statement came after MediaTek cut its shipments target for chips used in tablets by 10 percent this year to 45 million units, from the 50 million units it forecast earlier this year on slowing demand due to smartphone cannibalization and the weak global economy.

Amazon’s Fire HD 8 and Fire HD 10 tablets are to be powered by MediaTek’s quadcore chip MT8135, while the Fire TV is to be powered by the MT8173, a 64-bit quad-core processor, and ARM Holdings PLC’s Cortex-A72 cores. Compared with weak demand for chips used in tablets and smartphones, MediaTek said demand for TVs is relatively stable this quarter.

Moreover, MediaTek’s Helio X20 is said to be adopted by the coming flagship from Xiaomi and HTC, which provides three processor clusters, each designed to more efficiently handle different types of workloads. Much like adding gears to vehicles, dividing the cores into three clusters provides a more efficient allocation of tasks for optimum performance and extended battery life.

In addition, the Helio X20 can delegate simple tasks to one cluster of cores, while directing more-complex (and more-power-hungry) tasks to the other clusters. If the smartphone is doing only simple tasks such as sending text messages or running the calculator on one cluster, the other clusters can power down, and therefore drive smoother performance and extended battery life.

According to MediaTek, the Helio X20 is the world’s first mobile processor with Tri-Cluster CPU architecture and ten processing cores (deca-core). Delivering extreme computing performance with unmatched power efficiency that is set to revolutionize the smartphone industry and address the growing global demand for flagship mobile devices.