ZenFone Zoom is the world’s thinnest smartphone optical-zoom smartphone, with a 13MP PixelMaster rear camera and 3X lens in a body that measures just 5mm at the edges. The 10-element digital eye was created by the optics experts at Hoya. Glass, synthetic and prismatic lenses are meticulously configured in a dual-prism periscope arrangement to maximize incoming light and capture the best possible photo quality.

Built-in optical image stabilization (OIS) ensures sharper, steadier shots every time, even at maximum 3X optical magnification. ZenFone Zoom’s OIS also gives smartphone photographers the confidence to shoot with slower shutter speeds for longer exposures, equivalent to up to four stops — and that means clearer, brighter photos.

The rear camera benefits from dual-LED Real Tone flash to create the most natural illumination for indoor portraits, generating the perfect combination of yellow and white to capture lifelike colors and skin tones. ZenFone Zoom’s rear lens also has laser auto-focus to point and shoot with total clarity in just 0.2 seconds.

Introducing ZenFone Zoom to India, Jerry Shen, ASUS CEO said: “Photography has become extremely important for today’s smartphone users. Consumers want to capture every precious moment of their lives on their smartphone cameras, and also be able to perform multiple tasks with the same device. With ZenFone Zoom, we are introducing an unbeatable smartphone that complements today’s lifestyles and puts professional photography within the reach of everyone.”

Peter Chang, Region Head – South Asia & Country Manager for ASUS India added, “Consumers in India are increasingly looking for devices that offer them world-class technology at competitive prices. With smartphone imaging becoming an ever-more important consideration for Indian users, ZenFone Zoom provides powerful features and unmatched specifications that help us keep our promise of empowering luxury for users.”