The City is one of the most popular exhibition spaces at the show, welcoming almost 28,000 visitors, or nearly one-third of all Mobile World Congress attendees, in 2015. It will host numerous cutting-edge interactive demonstrations that span a diverse range of sectors and cater to a wide range of interests including industry, transport, health, home and retail, amongst many others.

“The Innovation City continues to be one the biggest draws at Mobile World Congress and this year, we have an exceptional series of experiences that reflect the incredible impact mobile has on virtually every aspect of our lives,” said Michael O’Hara, Chief Marketing Officer, GSMA.

“Whether it’s remotely monitoring our homes, pets or even livestock, keeping track of our fitness levels or providing real-time information to our cars, intelligent mobile technology underpins it all. We look forward to welcoming visitors to the City to experience the present and future in this exciting space.”

This year visitors are invited to check in and board a lifelike airliner positioned at the heart of the City and experience one of four unique virtual reality interactive journeys using smart phones and Oculus Rift headsets. The City also includes an airport, a cafe, a farm, a vineyard and shops, along with a number of connected cars and many other experiences.

The Innovation City exhibits will be presented by AT&T, the Global M2M Association, Jasper, KT Corporation and Sierra Wireless and will demonstrate the very latest in mobile connected products and services. The GSMA will also showcase its key programmes and initiatives including Connected Living, Digital Commerce, Network 2020 and Personal Data.