In addition, the new ASUS ZenBook 3 laptop, as well as ASUS Transformer 3 and ASUS Transformer 3 Pro 2-in-1 PCs were also introduced. The event kicked off with an interactive holographic display, showcasing the compelling balance of beauty and power that reflects the spirit of Zen.

“The highly anticipated ZenFone 3 series has become a global sensation after its debut at Computex this year,” said ASUS CEO Jerry Shen. “We deeply appreciate the loyal support from consumers in Vietnam, and we are excited to announce that Vietnam is the first international destination to receive these new products.”

The ZenFone 3 series consists of ZenFone 3 Deluxe, ZenFone 3 Ultra, ZenFone 3, ZenFone 3 Max and ZenFone 3 Laser. The top-of-the-range ZenFone 3 Deluxe is the ultimate expression of ASUS smartphone technology, with an invisible antenna design that combines premium aesthetics with exceptional performance.

ZenBook 3 is a premium, prestigious laptop with unprecedented performance, featuring an ultra-thin 11.9mm profile and an Intel Core i7 processor.

Transformer 3 Pro is the world’s most versatile PC that delivers extreme performance, whereas Transformer 3 redefines 2-in-1 PC computing with ultimate mobility. Both feature unrivaled expandability, with a range of accessories that includes the ASUS Universal Dock, ASUS Audio Pod, the VR/4K UHD-ready ROG XG Station 2 and ASUS Pen.

Intel South East Asia General Manager Prakash Mallya joined Mr Shen on stage to celebrate the long-term partnership of innovation between ASUS and Intel.

“For nearly thirty years, Intel and ASUS have been collaborating to bring some of the most innovative PCs and devices to market. We are excited to continue that collaboration on the new ZenBook and Transformer 3 family powered by Intel Core processors. This new products deliver amazing new computing experiences through enhanced performance with incredible portability and efficiency in power consumption. We look forward to working closely with Asus on bringing more PC innovation to the market,” added Mr Mallya.

Actress, singer and model Ngô Thanh Vân also made an appearance at the event and was introduced as Vietnam’s first ASUS brand ambassador.