Officially launching on April 1, the company will be based in Newark, New Jersey within the headquarters of Panasonic’s operations in North America; it will also maintain offices in Denver, Colorado, Los Angeles, California, Orlando, Florida and Coppell, part of the greater Dallas area, Texas.

Panasonic Media Entertainment Company will also work closely with the Media Entertainment Business Division, one of the six industry-oriented business divisions of Panasonic Corporation’s new Connected Solutions Company, which will also be launched on April 1.

Panasonic Media Entertainment Company will develop and sell proprietary technological solutions that incorporate high-performance projectors, large screen LED display systems, broadcast-related equipment, professional audio systems, and energy-saving lighting equipment to diverse customers in the entertainment business including theme parks.

The company will also develop and provide original technology solutions for integrated resorts, convention centers, sports stadiums and more. The service component of these solutions will include system design and integration, installation, maintenance, and service support by collaborating closely with its consulting and system integration partners.

“Having already completed major projects for projection mapping, spectacular videoboards and other solutions in iconic sports and entertainment destinations, it’s only natural for Panasonic to widen our vision to plan and deliver innovative next-generation solutions customized for our customers in the entertainment business,” said Masaharu Nakayama, the new company’s president.

“We expect to grow this company into a trusted technology partner for our customers in the entertainment world and contribute meaningfully to their business success.”