MIC (Market Intelligence & Consulting Institute), a Taipei-based government-backed IT research institute, conducted a su...
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In terms of viewing time, the results found that during the times that mobile phones could be used, for over 65.3% of the public the amount of time that they could endure not looking at or swiping their mobile phones was “within 60 minutes.” Among these respondents 31.5% could only endure “within 30 minutes,” and the average amount of time that respondents could endure was 81 minutes.
In terms of social groups, the amount of time that males could endure (77 minutes) was less than that of females (86 minutes), and students (64 minutes) had relatively low endurance times. In addition, senior supervisors/managers (59 minutes) also had shorter endurance times than regular white collar (81 minutes) and blue collar (98 minutes) workers.
When swiping their phones, what do people look at? According to the data, 71.9% of people look at “instant messaging software messages” followed by “Facebook” (45.5%), and “checking whether or not there are any missed calls” (43.5%).
(TR/ Phil Sweeney)
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