Held by Taiwan’s Ministry of Economic Affairs and Interbrand — the world’s leading brand consultancy — the Best Taiwan Global Brands Awards is seen as a key indicator of the position held by Taiwanese brands in the global market.

“We are honored to be recognized as the top brand in the Best Taiwan Global Brands Awards for the third year running,” said ASUS Vice President Jackie Hsu, who received the award on behalf of the company. “Our In Search of Incredible brand spirit fuels our constant innovation as we strive to deliver the best experiences for consumers, and this award is a humbling recognition of those efforts.”

The Best Taiwan Global Brands Awards is given out based on brand value, which includes the financial performance of the company, the role the brand plays in the consumer purchase decision, and the competitive strength of the brand.