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Taiwan PC Monitor Market Turning to Bigger Screen
Published: Mar 21,2016Source : IDC Taiwan Quarterly Monitor Tracker, Q4 2015
TAIPEI, Taiwan - According to IDC, the shipments of PC monitor in Taiwan was 1.32 million units in 2015, a YoY increased of 7%. While the size of the screen was shifting to over 21-inch.
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IDC noted that the size growing was the main stream of PC monitor market. The size under 19-inch was fading out from the market due to the low profit margin. Meanwhile the price of 21-inch above monitors have reached to the sweet point of users, which was the another factor to cause the market shifted to the bigger PC monitors.
In addition to the household market, commercial market was starting to use large size portfolio in 2015, where had used to deploy 19-inch below. In 2010, the ratio of under 20-inch monitors was nearly 60%, but in 2011, the 21-inch above products took its place and became the main stream products, only 25% of market shares of 20-inch below in 2015.
Liu Yi Han, assistant analyst of IDC Taiwan, said, “concerning about the low profit margin of 20-inch-below products, brands increased the size of PC monitors. Look back over the last six years, we learned that in addition to the 22-inch monitors the ratio of 24-inch-above monitors increased 8% in 2015, compared with 2014, where were the only increased sector. ”
Liu pointed that different from the traditional price competition, the new products are more stressing on their unique features, including the low blue light for eyes protecting, gaming, curved display and 4K UHD resolution. Manufacturers are continuing to improve their products in terms of technology and looks, by which they hope to add extra values and slow the price declining, even to stimulate customers to buy a new monitor.
IDC forecasts that the bigger screen will be a main trend in PC monitors market. However, influenced by the decline of desktop PCs, raise of mobile devices and downturn of consumer market, the Taiwan PC monitors market will decrease 8% in 2016.
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