Taipei, Thursday, Aug 16, 2022, 12:29

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Acer: The Second Half of the PC Market Will Not Good

By Korbin Lan
Published: Jul 14,2022

TAIPEI, Taiwan - Acer's chairman said yesterday that the second half of the PC market will not be as good as last year, but still better than 2019. Facing the high inventory issue, Acer will take positive approaches and expect that inventory will be down to a regular level by the end of this year.

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The consumer market is weak now. The inventory level of brands is rising quickly. However, according to Open Information the inventory of Acer this year was lower than its competitors at NT$63.8 billion.

Jason Chen, the chairman of Acer pointed that inventory level will impact the Competitiveness of company. Because it is related to capacity of a company. And he expected that the inventory of second quarter will low a little bit.

He emphasized that the prices of semiconductors and display panels are declining. And Acer can even the cost by controlling the inventory. In the contract, competitors can only recognize the loss in the financial chart.

With the reversal of the PC market, Jason Chen said that the strategy of Acer's PC business is to “fasten its seat belts”. The goal is to be better than the industry average. Let its subsidiaries to step up and stabilize the group’s operation. It’s not the right time to pursue growth, it’s not practical.

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