“Creativity Decoded” is a full-funnel global digital campaign which puts a spotlight on creators and their work. Following the brand’s slogan of “Let Creators be Creators”, Acer reached out to several acclaimed artists, designers and studios to work together on one of their “passion projects”—something they had always wanted to do, but didn’t have the means to carry out. The creators were supplied with ConceptD computers to facilitate their work, an ideal working companion for creators and design professionals.