At the historic Le Trianon theater, this exquisite venue set the complementary tone to showcase Its line-up of meticulously crafted products in their European debut.

“We are extremely excited to bring these new innovative products to Europe,” said Mr. Shih. “Our ZenFone 2 and Transformer Book Chi strike the perfect balance of beauty, functionality, and performance, embodying every aspect of the ASUS In Search of Incredible brand spirit.”

Christian Morales, Intel Corporate Vice President and General Manager of Intel EMEA, joined Mr. Shih on stage in celebration of the long-term partnership between the two companies and the latest 2-in-1 devices.

“Intel and ASUS share a common passion for technology and we have delivered incredible products together,” said Christian Morales. “The ASUS Transformer Book T300 Chi and the ASUS ZenFone 2 are the latest achievements of our multi-decade collaboration. We look forward to continued innovation jointly with ASUS and to develop the next generation of inspiring mobile devices.”

Also making an appearance at the event was digital artist and Instagram sensation Robert Jahns, who announced the ZenFone 2 See What Others Can’t See photography campaign to showcase the advantages of ZenFone 2’s PixelMaster camera technology.