Asus opened its mobile phone era with ZenFone last year, the shipments last year amounted to 8.5 million pieces. Its second generation product, ZenFone 2, expected to reach 25 million of shipments.

Asus also targeted to enter the global top 10 phone makers, and to raise its mobile phone revenue to 50% of its overall revenue in 2017. However, Bernstein Research, an investment advisory firm, given a negative evaluation, believed that the mobile phone is a low-profit market, should focus on PCs business.

But Asus did not agree with this comment, Asus spokesman Zhang Wei-Ming said, "we are still working very hard in the PC."

He stressed that, PC is a important income of Asus, even under the circumstance that half of revenue come from mobile phone, will continue to keep “phone and PC” two head strategy.

"As long as the resource is adequate, the two businesses can grow together."

In fact, Asus has been very focused on the PCs market, the company launched a five years project called "Giant Lion" in 2013, trying to keep annual growth rate of 15%, and double its PCs shipments, meanwhile, entering top three in terms of the global market share.