New products announced at the event included ZenBook 13 (UX333), ZenBook 14 (UX433) and ZenBook 15 (UX533) — the world's most compact 13.3-inch, 14-inch and 15.6-inch laptops[i] — along with the ultra-compact ZenBook Flip 13 (UX362) and ZenBook Flip 15 (UX562) convertibles. The groundbreaking ZenBook Pro 15 professional laptop is now joined by the new ZenBook Pro 14 (UX480), with both models incorporating the revolutionary ASUS ScreenPad™ that's been updated with exciting new features and functions. Also announced was the latest version of ZenBook S (UX391FA), which now has up to an amazing 20-hour battery life, and the new Zen AiO 27 (Z272) all-in-one PC, featuring a new system-in-base design.

Eric Chen, ASUS Corporate Vice President said, “For the past thirty years, ASUS has continually delivered innovative products with the goal of delivering a joyful and seamless digital life. It is our aspiration to empower everyone to unleash their creative power with innovation that combine style and elegance with performance and state-of-the-art technology."

“We are excited to have worked closely with ASUS on the incredible lineup of new PCs featuring the latest 8th Gen Intel Core processors,” said Chris Walker, Vice President of Client Computing at Intel. “Optimized for connectivity with integrated Gigabit Wi-Fi and delivering incredible performance with improved voice experiences all while delivering amazing levels of battery life, the new 8th Gen Intel Core mobile processors are a perfect match for the premium, ultraportable new ZenBook lineup.”

All new ZenBook models are also showcased at the ASUS booth along with the latest ROG and other ASUS products at IFA 2018.